Curbed National: Ikea Wire: Recent marketing efforts involving giant teddy...

Curbed National Interior Design, Decor, and Real Estate

Ikea Wire: Recent marketing efforts involving giant teddy... Oct 30th 2012, 14:45 Recent marketing efforts involving giant teddy bears and oversize babies may not support this claim, but apparently Ikea is one of the world's 10 "simplest brands," according to the Siegel+Gale Global Brand Simplicity Index. The Swedish furnishings retailer offers "a formula of simple, practical, and modern product design presented at affordable prices," among other reasons. [previously; Co.Design]

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