Curbed National: Adventures in Marketing: Is there actually a rhyme and...

Curbed National Interior Design, Decor, and Real Estate

Adventures in Marketing: Is there actually a rhyme and... Jan 30th 2013, 14:30 Is there actually a rhyme and reason behind all that crazy crap Ikea's been up to recently—the nutty marketing adventures involving curious scrub brushes and naughty dominatrixes? Today Fast Company explores the furnishings chain's precise marketing strategy: "IKEA has made very clear choices about who they will be and to whom they will matter, and why," said one expert interviewed. [previously; Fast Company]

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