Curbed National: 'The Ikea Effect': This morning NPR's science correspondent Shankar...

Curbed National Interior Design, Decor, and Real Estate

'The Ikea Effect': This morning NPR's science correspondent Shankar... Feb 6th 2013, 15:45 This morning NPR's science correspondent Shankar Vedantum explores this notion of "the Ikea effect, which allows otherwise sane people to find beauty in the shoddy, crooked LACK tables they're forced to assemble themselves. "Most of the time we think that when we love something it leads to labor," he muses, "but is it possible that labor is what leads to love?" [NPR]

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